The journey of self-discovery.
Our journey starts deep within the wilderness, where the spirit of resilience ignites.
From these challenging beginnings, Self-Care For Dudes emerged, producing goods and lifestyle content that inspires dudes to prioritize their well-being and continue on a transformative path.
Our premium offerings symbolize life's journey, embodying the struggles and triumphs that come to those bold enough to pursue them.
As your unwavering ally, we're here to empower your successes and ignite your determination to thrive.
Our Difference
Our products, infused with heart and soul in every aspect—from design and names to themes and scent blends—the entire experience is made to support and enhance our customers lives.
Our Mission
To deliver exceptional goods and content while building lasting relationships based on trust, quality, and innovation.
Our Goal
To become the leading brand in our industry by consistently exceeding expectations and setting new standards for quality and performance.
Our Difference
Our products, infused with heart and soul in every aspect—from design and names to themes and scent blends—the entire experience is made to support and enhance our customers lives.
Our Mission
To deliver exceptional goods and content while building lasting relationships based on trust, quality, and innovation.
Our Goal
To become the leading brand in our industry by consistently exceeding expectations and setting new standards for quality and performance.
Our Process
The Foundation: Each one of our goods first begins with a name, purpose, theme and an experience we want to create.
The Ingredients: We then explore a wide variety of ingredients that relate and apply to this foundation. Every single ingredient has it's own unique properties and benefits that when combined, can create a synergistic effect. Teamwork. We experiment with combinations of herbs, oils, aromas, plants and extracts until we get that "Ah-ha!" moment.
The Art: Next is the visual experience through colors and artwork. We use colors, tones and art that visually match the mood of the experience.
The Wisdom: Lastly, is the theme-based Self-Care Tips and quotes that assist the user with a mind and body connection in the present moment.
The Dudes
JR // Founder
In the face of immense challenges and uncertainties, JR embarked on an inspiring journey in 2020, launching SCFD from the depths of the wilderness. Leaving behind a prosperous 17-year career in the music industry, he embraced the unknown with resilience and a commitment to self-discovery. Through years marked by health and financial hurdles, his unwavering dedication led him to cultivate creativity, foster connections, and nurture business ventures with grit and determination.
Today, JR's relentless pursuit culminates in the successful release of SCFD’s innovative line of soaps and goods, backed by a thriving community of over 230,000 dedicated dudes who have commented over 240,000 times among 23 million views. His story is a testament to the transformative power of perseverance and bold action.
Trevor // Designer
Trevor, an undeniably pioneering designer, breathes life into SCFD through his vibrant energy and creativity. Partnering with JR since 2020, he has played a crucial role in shaping the foundation of SCFD’s visual identity. Despite facing a multitude of ideas and challenges, his unwavering dedication to the mission persists.
James // Website Assisant
James, an up-and-coming website designer, has been instrumental in the launch of the new SCFD shop and website. Discovering SCFD on TikTok, he contacted the team at a perfect time. James remains dedicated to ensuring the website runs smoothly and is always enhancing our customer experience.