The journey of self-discovery.
Our journey starts deep within the wilderness, where the spirit of resilience ignites.
From these challenging beginnings, Self-Care For Dudes emerged, producing goods and lifestyle content that inspires dudes to prioritize their well-being and continue on a transformative path.
Our premium offerings symbolize life's journey, embodying the struggles and triumphs that come to those bold enough to pursue them.
As your unwavering ally, we're here to empower your successes and ignite your determination to thrive.
Our Difference
Our goods, infused with heart and soul in every aspect—from the purposeful names and artwork to the formulas and scent blends—the entire experience is made to support and enhance our customer's lives.
Our Mission
To deliver exceptional goods and content while building lasting relationships based on trust, quality, and innovation.
Our Goal
To become the leading brand in our industry by consistently exceeding expectations and setting new standards for quality and performance.
Our Difference
Our goods, infused with heart and soul in every aspect—from the purposeful names and artwork to the formulas and scent blends—the entire experience is made to support and enhance our customer's lives.
Our Mission
To deliver exceptional goods and content while building lasting relationships based on trust, quality, and innovation.
Our Goal
To become the leading brand in our industry by consistently exceeding expectations and setting new standards for quality and performance.
The Dudes
JR // Creator
In the face of immense challenges and uncertainties, JR embarked on an inspiring journey in 2020, launching SCFD from the depths of the wilderness. Leaving behind a prosperous 17-year career in the music industry, he embraced the unknown with resilience and a commitment to self-discovery. Through years marked by health and financial hurdles, his unwavering dedication led him to cultivate creativity, foster connections, and nurture business ventures with grit and determination.
JR's relentless pursuit culminates in the successful release of SCFD’s innovative line of soaps and goods, backed by a thriving community of over 235,000 followers who have commented over 240,000 times among 23 million views. His story is a testament to the transformative power of perseverance and bold action.
Day-to-day, as a true entrepreneur, JR wears just about every hat you can think of. From creating product concepts, formulas and scent blends, to crafting the website design, managing orders and shipping out the goods.
Trevor // Designer
Trevor, an undeniably pioneering designer, breathes life into SCFD through his vibrant energy and creativity. A part of the team since it was founded in 2020, he has played a crucial role in shaping the foundation of SCFD’s visual identity. Despite facing a multitude of ideas and challenges, his unwavering dedication to the mission persists.
James // Website Assisant
James, an up-and-coming website designer, has been instrumental in building the initial foundation of the SCFD website. He has assisted in the overall layout, coding, bug fixes and has been a part of establishing various ideas and concepts to enhance the customer's experience.